Watch the new coke advert featuring Jack White's specially-written song. I'm not sure if little boys should be encouraged to share their drinks with dirty homeless men. And I'm not sure about the song..it sounds like a mish-mash of about 3 different White Stripes' songs. If he was hoping to write an "I'd like to buy the world a coke", he's fallen short a bit.
The director also directed this video, and borrowed the concept for the coke ad.